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IT
aided research and development
Bioinformatics is critical to low cost, high quality R&D.
Yet the market for it seems cold. Deepali Gupta breaks down
the basics of this marriage between IT and pharma research
Rebranding
old concepts
Brand positioning and smart marketing can make or break a
product. Katya Naidu takes a look at how Himalaya has captured
its consumers’ mind share
IPR—the
backbone of the Biotech industry
The Indian Biotechnology sector is poised for a tremendous
growth and IP protection is necesary for India to make it
to the top as a global competitor. Neesha Patel finds out
Clinical
Data Management Solutions
There is an impending need for integrated IT solutions to
document and speed research and clinical trials. George Varghese
discusses what to lookout for in an IT solution
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