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Issue dated - 2nd June 2005

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Colorcon opens three design centers for tablet brand imaging

EPP News Bureau - Mumbai

The first three Colorcon Global Tablet Design Centers (TDC) have been open and ready for client use. These specially equipped, high-tech conference centres have been created to facilitate the research and design of distinctive pharmaceutical tablet dosage forms.

Covering three continents, the TDCs are located in West Point, Pennsylvania, Dartford, Kent, England and Goa, India. Sites for future TDC facilities include China and Japan, scheduled to open by the year end. The facilities form an integral part of the Brand Enhancement System for Tablets (BEST), a unique service supporting new product development and brand management of an existing product, according to a press release.

Each design facility is equipped for efficient, effective on-site collaboration between Colorcon experts and a client’s own project team. According to the release, utilising proprietary Colorcon software, a uniquely shaped and coloured tablet can be designed and viewed dimensionally on screen, demonstrating how the final dosage form would look. Colorcon can also advise on unique trade dress options such as shade, gloss, pearlesence and unique brand identification marks including printed or debossed logos. This supports brand recognition and helps to combat the exposure to potential counterfeiting. Regulatory acceptability of the final coating selection is determined through Colorcon’s unique formulations database, the release added.

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