HerbalScience launches PartySmart

EPP News Bureau - Bangalore

(L-R) Dr S K Mitra, executive director - Research and Technical Service, The Himalaya Drug Company and Humayun Farid, vice-president - Marketing & Operations, HerbalScience

HerbalScience, a company promoted by The Himalaya Drug owners announced its foray into the herbal healthcare space with the launch of PartySmart. The product, PartySmart researched and developed by The Himalaya Drug Company, is a herbal formulation that prevents hangovers before they occur.

Alcohol consumption has a possibility of giving rise to headaches, nausea and other unpleasant symptoms, commonly referred to as the ‘morning after’. Though partially excreted through urine or sweat, alcohol is mainly converted into toxic acetaldehyde causing the above-mentioned unpleasant symptoms. Clinical trials and placebo-controlled studies have, according to them, validated the efficacy of PartySmart.

PartySmart, is positioned in the market as ‘Hangover Free Naturally’, and is available in strips of five capsules.