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Course on pharma pricing strategies for US markets
EPP News Bureau - Mumbai
IBC Asia (S) Pte Ltd, Singapore, is organising a course on Pharmaceuticals
Pricing Strategies for North American markets during April 25 to 26, 2005 at
Taj Lands End in Mumbai. The faculty includes Michael Hurwich, partner, Foundation
Pricing and Research Group. Michael Hurwich has managed and participated in
over 200 major strategic marketing and pricing strategy projects. Known for
his innovative, engaging and results-driven approach to pricing, marketing and
competitive strategy, Michael’s firm under his leadership has impacted
over one billion dollars of incremental revenue for their clients.
The objectives of the course are:
- Understand in what situations customers will make
tradeoffs against price
- Learn how to use and apply value-based pricing techniques
to capture incremental revenue
- Identify and price to different customer segments
- Identify price sensitivity
- Grasp the tools and methodologies for timely competitive
pricing decisions
The highlights of the course:
- Valuing product, features and brand
- Price setting for outsourced contract manufacturing
- How to select a pricing methodology
- Working with the sales team and distributors to
understand customers pricing decision to use, prescribe or purchase life sciences
products
- Pricing in a competitive market
- Pricing problems and price customisation
Case studies include:
- PanVera Drug Discovery: Value-based pricing methodologies
for outsourcing services
- Promega: Price sensitivity vs. elasticity
For details contact:
IBC Asia (S) Pte Ltd
Company no. 200108203N
No. 1 Grange Road, 08-02 Orchard Building
Singapore-239693
Tel: (65) 6732-1970
Fax: (65) 6733-5087 or 6736-4312
E-mail: rachel.sim@ibcasia.com
Web: www.ibc-asia.com
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