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Issue dated - 21st November 2002

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DRL launches India’s first onco helpline

EPP News Bureau - Mumbai

Dr Reddy’s Laboratories, an emerging global pharmaceutical company, launched OncoQuest, India’s first real times specialized helpline for doctors, at Oncology ‘02 here recently.

The helpline has been launched in association with The Indian Co-operative Oncology Network (ICON). Vilasrao Deshmukh, Hon’ble Chief Minister of Maharashtra inaugurated the helpline by making the first call. The call was attended by Dr Purvish Parikh, founder member, ICON.

Oncology ‘02 is the first joint summit of the Indian Society of Medical and Paediatric Oncology and the Indian Society of Oncology. The summit would focus on current views of evidence-based practice and future trends in oncology.

According to a release, OncoQuest will provide free and specialized oncology advice to these physicians for helping them in better cancer patient management. This helpline is aimed at providing them assistance in saving lives and improving the quality of life of a cancer patient.

The helpline will be manned by a team of experienced oncologists based in Mumbai. They would be supported by oncologists spread across the country and will be operational round-the-clock, the release added.

Commenting on the launch, LG Murali, general manager, Critical Care Division, Dr Reddy’s, said, ‘‘Every year 8 to 10-lakh people are diagnosed with cancer. Only a small proportion of these patients receive specialized care at the 19 regional cancer centers across the country. Since cancer entails prolonged treatment, most of the cases are followed up by the referring physicians at the patient’s hometown. The helpline aims to assist these referring physicians in managing the cancer patients better. This would be of critical importance in the battle against this disease.’’

The release explains, when dealing with a patient suspected of cancer, physicians calling on OncoQuest would be advised on the tests that need to be conducted to confirm the diagnosis. If required, the physician would be referred to the nearest available oncologist. In cases where the patient is undergoing treatment, OncoQuest experts would advise doctors on the various cancer management issues, especially on managing side effects, proper administration of chemotherapy, drug titration when necessary and tackling emergencies.

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